Kroger and Nolan Ryan’s All-Natural Beef are introducing a new line of fresh, all-natural beef to the Kroger meat department. Recognizing that consumers are increasingly looking for healthful natural and organic products, Nolan Ryan’s Premium Reserve brand is beef the way nature intended. Located in the service case, a full line of steaks, roast and ground beef will be available.
While both brands (Guaranteed Tender and Premium Reserve) of Nolan Ryan’s beef are all natural, the Premium Reserve line is a USDA Choice beef that has never been treated with antibiotics or received hormones. The cattle are fed an all-vegetarian diet.
“We’ve listened to the consumer. We know that they want the best choices available at the meat case. That’s why we’re proud to introduce a naturally raised, USDA Choice beef that delivers a premium eating experience,” said Nolan Ryan.
While all beef is nutritious, consumers increasingly want more information about how their food was raised. They want to know what the cattle were fed, how they were cared for and have confidence that their food is safe.
Nolan Ryan’s All-Natural Beef combines the best practices of modern beef production with a craftsman-like approach to picking only the best meat for our customers. We combine the beef production experience of our ranching families with the science of beef quality and safety and apply it every day when we hand-select beef that bears the Premium Reserve name.
Consumers who buy our beef get just what nature produced, straight from our ranches and feeding locations to your plate!